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The Business and Business Plus versions of Website Builder let you add favicons to your website (more info). However, the favicon only displays for visitors if they’re using supported browsers:

Browser Oldest version supported
Chrome 26
Internet Explorer 1
Firefox 19
Safari 6 (using at least Snow Leopard/version 10.6)

1 Internet Explorer versions 9 and 10 support ICO files, but they do not get resized.